Wildpress - Creative Family

Wildpress

Company Creation Digital Identity Packaging

After years of working with food businesses, restaurants and farms, we asked ourselves – why can’t we find a way to work closer with the sustainable local produce that is on our doorstep, in a way that restores our biodiversity and allows everyone to have an impact and participate?

When we learnt about the decline of heritage apple varieties in Britain, their variations in flavour, rich historical and cultural significance and even their peculiar names we leapt straight in.

We discovered that this was part of a wider problem of broken supply chains, the decline of biodiverse habitats and the importance of traditional orchards within a sustainable farming system.

Sustainable apple juices for different times.

Wild and traditional orchards are in decline around the country.

At Wildpress we made it our mission to find them.

To preserve the lesser-known, heritage fruit varieties that grew there.

By supporting the orchards we also protect their wildlife and biodiversity.

It was from a desire to address these issues in the UK and celebrate these apples and wonderful local produce that Wildpress was borne. We partner with orchards around the country to capture and preserve the seasons harvest with a ‘no-rules’ approach to picking, pressing and blending.

Each bottle is full of individuality and character, each press is naturally inconsistent from the next and every purchase contributes to a healthy relationship with nature. Find out more about our mission at
wildpressjuice.com

In our first year we have partnered with orchards in Somerset, Kent and Berkshire.

The Wildpress founders and Creative Family partners Adam & Nadeem.

In our first year we have partnered with orchards in Somerset, Kent and Berkshire.

The Wildpress founders and Creative Family partners Adam & Nadeem.

What is the problem? According to the ‘State of Nature’ report from 2019 a third of British bee and hoverfly species are in decline, alongside a 41% decline in total biodiversity. If trends continue some species will be lost altogether. Find out more about all of these issues and more on the Wildpress website.

Why is this happening? It’s a complex issue, but habitat loss & pesticide use are major factors. Intensive agriculture promotes the removal of hedgerows and the planting of single crops. This, alongside the use of artificial pesticides, herbicides and fertilisers upsets the natural balance of the land and soil.

What is helping? Protecting wild spaces & creating new natural habitats helps biodiversity recover. Wooded areas, well-managed hedgerows, wildflower meadows and traditional orchards all provide havens for local wildlife.

At Wildpress we have created a system that supports local agriculture & biodiversity. This is a regenerative ethos where everyone benefits – the grower, the orchard, the customer and nature. With every bottle sold, we support the natural environments and growers, who are protecting and restoring biodiversity. We believe this – in turn – creates tastier, more interesting juices.

Visual identity and label design – using bagasse (or sugarcane waste) label stock.

Product photography, social media content creation and management.

Packaging design – home-compostable pulp inners and fully recyclable outers.

As featured in The Sunday Telegraph, The Times, Conde Nast Traveler, Country & Townhouse and others. Visit the Wildpress website to find out more.