Naturalmat have been quietly making sustainable, hand-made mattresses in Devon for nearly 20 years and have become passionate experts in their craft. They are working with us to develop their brand identity, a new Baby brand and a packaging range that captures their philosophy and approach.
The Baby Sub-Brand
100% Natural Organic Materials
We developed a ‘Naturalmat Baby’ brand featuring hand illustrations and a story line of ’Pip & Lamp’ to represent the important relationship between the natural materials and care for the baby. The illustrative style respects the handmade qualities of the products and features the natural landscapes from which the materials are carefully sourced.
Naturalmat’s packaging style echoes the philosophy of the brand for both the retail and Baby ranges. The packaging uses 100% natural, organic and sustainably sourced materials and simply communicates the dedication to the quality of the product.