We worked with founder Monika Linton and her team to understand the company’s history, its wonderful and in-depth knowledge of Spanish produce and culture, and the communication challenges of its growth and relationship to its sister food import company. The question was clear, “How do we capture and instil the positive values and achievements of the company across Brindisa’s 6 restaurants and enable the business to grow while strengthening their culture?”
The group pioneered Spanish food in London through the 1990’s and have been prominent, defining members in the Borough Market, Soho and South Kensington neighbourhoods. We wanted to get back to these democratic, uncomplicated Spanish origins and a focus on the local community.
Photography credits to Joe Woodhouse.
The Refreshed Shoreditch Frontage
Traditional Spanish Materials
The brand strategy was successfully implemented with a new with a growth plan, updated visual identity, print materials and the re-launch and redesigned interior of Tapas Brindisa Shoreditch. The new brand organisation introduced the distinction between the more casual ‘Tapas Brindisa’ and the longer dining format ‘Casa Brindisa’, both shaped by their local audiences. This provided the team with two brand and interior ‘toolkits’ from which to understand the company.
Interior design for the new ‘Tapas Brindisa’ at the Shoreditch site proved highly enjoyable and became a benchmark for future Brindisa projects. It involved Creative Family launching a collaboration between a local London ceramicist to emphasise the links between Spanish and British ceramics and Shoreditch’s burgeoning design community. Print materials across the group use a hand-stamped style, inspired by the original logo and Picasso linocuts, conveying the landscapes and human craft that are at the heart of Brindisa’s sourcing and ingredients.
