We worked closely with the partners in a strategic review of Michaelis Boyd’s brand positioning and to define a number of principles for the studio, built around their ‘soft-touch’ approach and respect for natural light and natural materials.
This set of values was designed to be a guide for project selection, architectural approach, internal decision making and recruitment communication.
The Team
Respect For Natural Light - © Michaelis Boyd
We took these values and MB’s architectural style and applied them to the website, which involved giving breathing space to the project photography and focusing on the use of natural materials.
We also placed more emphasis on the team, communicated the global project spread and designed a flow for the studio’s online recruitment.
Michaelis Boyd Digital Identity
More Breathing Space For The Projects
Playful Navigation Categories
Michaelis Boyd Digital Identity
More Breathing Space For The Projects
Playful Navigation Categories
A Screensaver Style Homepage
A Refined Logotype
Architectural Navigation Icons
A Studio With Principles
