Spaghetti House - Creative Family | Thought & Design Studio

Spaghetti House

Brand Strategy Digital Identity Interior Print

We worked closely with the family and directors to guide the company through an important period of change and understand how an established, but local family business with 10 restaurants should look, behave and make decisions.

The refined purpose for the company ‘To remind the London community why they fell in love with Italian food’ made our mission relevant to the team members and the customers and enabled them to engage with the heritage of the brand while looking progressively about how to shape their approach to hospitality.

The Updated Logo

Italian Ingredient Focussed Photography

Architecturally Sympathetic Brand Application

We created a strategy and identity that encouraged long-term decision making, dispelled the corporate look and feel and reinstilled an Italian and family focus on the food, ingredients and long-established artisan producer relationships.

The new identity has launched in the Duke Street restaurant and will move into the other restaurants in a measured way through 2019 and 2020.