We have worked with Taster as their creative partner from inception.
Anton wanted to develop a number of delivery brands, working with talented chefs, exciting global flavours and local, responsibly-sourced ingredients.
The brands had to communicate to a digital audience yet be grounded by the traditional purpose of a restaurant – to serve great food, created with care from well sourced ingredients.
Vietnamese Flavour Revolution
Island Poke Sourced Straight 'From the Sea'
We helped the team develop the essence, naming, visual identity, packaging and websites for Mission Saigon (Vietnamese), O Ke Kai (Hawaiian) and Out-Fry (Korean).
Each visual identity drew inspiration from elements of the original food cultures through a youthful, playful and entrepreneurial Parisian lens. Communication of the flavour and local ingredients was key for each brand.